I planned and conducted the research, summarized it through a report which resulted in a design proposal as well.
100 hours
Närhälsan
Just me
The healthcare sector in Sweden has witnessed a transformation, marked by an influx of new privately owned and digital-based healthcare providers. This has escalated demands and intensified competition. Närhälsan wants to keep up and offer the same standard as their competitors.
From a combination of brands the client was inspired by and the company keyword, we could together create a visual identity that allowed the brand to grow with the process. The goal is to achieve a look that is professional and recognizable to build trust.
The process included extensive Secondary Research and SWOT analyses on various healthcare providers, pharmacies, grocers, and fitness companies. We created a custom SWOT matrix designed to rank Närhälsan in the context of its peers to demonstrate similarities and differences. Furthermore, a PESTEL analysis was carried out specifically for Närhälsan to anticipate future digital needs in the healthcare sector. Best practice was identified and a gap analysis was carried out to clearly illustrate the current state of Närhälsan and envision the desired future.
One important lesson from this project was the need for careful planning, especially when collecting data. We gathered a lot of information, and not all of it was useful for Närhälsan. So, we had to sort through and remove unnecessary data to make our report as effective as possible. If I were to do this all over again I would set a standard or template for the report early on.
All this work was boiled down to a report that was submitted and later led to them also asking for design proposals. The design was carefully adapted within the framework of Närhälsan's current technical infrastructure and future plans.