As a UX Designer, I was a part of the whole process, both in planning and execution.
6 weeks
Ballograf
6 people in total, all UX Designers
They wanted us to specifically look at the process for companies that want to order pens with prints. Ballograf wanted both resellers and customers to be happy, but they also had requests to sell directly from theirwebsite in the future.
At first, it was hard to understand the whole picture of the process. It's a bit complex because Ballograf uses retailers to sell their product, but also sells directly from their website.
There's also a lot of information that needs to be exchanged during different stages between Ballograf, retailers, and customers.
We didn't have a lot of information to start with so everyone on the team created a separate theoretical customer journey map of how we thought the process looked like. It turned out that we all had pretty much the same picture of the process. We found a bunch of pain points we knew we wanted to ask about during interviews. We also did secondary research to get a deeper understanding.
We wanted to get a better understanding of the process and set goals for the company.
We asked about the ordering process, goals, requirements, and pains.
We wanted to get a better understanding of the process with Ballograf and to Customer. We also wanted to get to know the customers better, and if there's any specific industry that orders a large quantity.
Quantitative data to support our qualitative data about our customers.
We decided to do a short design sprint to use our time the most effectively.
We focused on the Ballografs process directly to customers because all retailers have different systems and processes. It would therefore be hard to make them all change.
During our sprint some new questions popped up, so we spoke to some more people:
We started with wireframes following the 4/8 methodology to make the prototype accessible for all screen sizes. We collaborated by dividing functions between us to design. This made each frame more uniform.
We redid the navigation to a
minimalistic and simplistic
for easier navigation
Categories for easier navigation
Minimalistic way of marketing
Added info that most
users miss
To prevent users from
getting overwhelmed,
it's helpful to
organize categories
into swimlanes.
The users can now save
a product as a favorite.
We also added a painted line from
the pencil as well as the color
on the pencil for a more detailed
presentation
Color, files, and things that
have a direct impact
Being able to design the
pen live online and see
the design on
Specifications hidden for a minimalistic experience
Note from Ballogaf with
clarifying pictures
Process bar for easier
understanding of the process
We achieved a smooth and efficient workflow during this project thanks to our structured approach and agile mindset.
We delivered:
